Why You Need to Stop Marketing

Why You Need to Stop Marketing

People often ask me for marketing advice. How can I get more customers? How can I make more money? How can I create more impact? The truth is that you have something that no one else has… a different experience, a different set of beliefs, even a different reality...
The 4 Ways to Define Your Target Market

The 4 Ways to Define Your Target Market

The name of the game in marketing is to get people to raise their hand and say “Please Help Me”. To do this you have to know who you can get the best results from with your marketing. If you already have clients, take the highest paying 20% of them and ask yourself...
How To Be An Expert

How To Be An Expert

Becoming an expert is less about what you know and more about positioning. Guess what… If you know more about a subject than someone else… You’re an expert to them. You can help them grow! Expertise is different than Mastery. This is what you get...