If you want success marketing your product or service, you must have a marketing system in place. The system you create should both attract and educate your prospect in a way that provides them the desire to buy from you when they are ready. Building the right system is a long conversation, but today I want to talk to you about the basics of building a marketing funnel. This should help you get started on the right track
Any marketing funnel will have four main components:
- an entry point
- collection of lead information
- value-added services
- and a close
The Entry Point
Your entry point should be something that gets the prospect interested in your service. This entry point could be a Facebook ad, a giveaway, or something as simple as a paper flyer. As always, it is great here to ensure that you focus on the immediate benefit that you are providing for the potential customer. Direct your lead by using sentences like “Click here to get ____” or “Bring this coupon into the store to get ____”. Don’t focus on the features here, but the benefits. For instance, if you are promoting a training event, the important points are not what they are going to learn, but the results in their lives once they have learned. Showcase the direct recognizable improvements to your customer’s life that they would not otherwise have.
The next phase the marketing funnel is the collection of lead information. Lead information is important because it allows you to re-contact your customers at a future date. Always make sure that after the initial meeting with your customer, whether online or in person, you always collect that person’s information to that you can continue to educate them to provide value. Also, put it in a system (like a CRM) so you can easily keep track of your conversations with them.
Usually the best method to obtain lead information is to provide a value-added product or service up front. Use something that is of huge value to them but is typically free or inexpensive for you to deliver. If you take time to brainstorm and think about what you can offer your customer, you will find something you can offer them for free that won’t cost you much time or money and will provide huge value and benefits your customers. And guess what… That keeps them thinking about you!
The last element is the close; however, if you set up the first three steps in this process correctly the close should not be much for problem. The client should be willing and ready to work with your company. Because of the relationship that you built with your client up to this point, the closing on whatever you’re selling should be a mere formality. Always remember that a close is not the end of the relationship, however. Your relationship with your customer is just beginning. Especially if you want to make a large impact in their lives like a true visionary!